About Us
Clean Dishes,
Cleaner Planet
AURA was born from a simple idea: your kitchen deserves a cleaning product that's tough on grease yet gentle on the environment and your hands.
Our Story
Founded in 2023, AURA started in a small kitchen where three friends shared a frustration: why do dish soaps either destroy your hands or barely cut through grease?
After a year of research and over 150 formula iterations, we launched AURA Clean Pro — a premium dish washing liquid that combines plant-based surfactants with a powerful grease-cutting formula. Infused with natural lemon and herb extracts, it leaves dishes sparkling and kitchens smelling fresh.
Today, we're a passionate team of 20+ people across formulation, design, and sustainability — all united by one mission: to make every kitchen cleaner, greener, and happier.
What We Stand For
Powerful Clean
Our advanced formula cuts through the toughest grease and baked-on food — leaving your dishes sparkling with just a few drops.
Gentle on Hands
Enriched with aloe vera and vitamin E, AURA Clean is dermatologist-tested to keep your hands soft while you clean.
Sustainable Future
From biodegradable ingredients to 100% recyclable packaging, we're committed to a cleaner planet — not just cleaner dishes.
Community First
Our customers aren't just buyers — they're part of a growing community passionate about healthier homes and a greener world.
Meet the Team
Alex Chen
Founder & CEO
Maya Patel
Head of Product
Jordan Lee
Lead Chemist